Laboratory/greenhouse/field
Each new variety has it origin in the greenhouse as a cross between existing elite varieties. Appox. 100.000 candidates are screened every in the field for higher yield, better resistance and quality. Only very few will be selected and continued.
Multiplication/sales
For a new variety to be put in production it can not just match what is already on the market - it has to be better. This will be tested in official national trials. Multiplication of pure seed is carried out by selected farmers. In Denmark the varieties from Sejet are marketed by the strong coop DLG, and abroad by different partners.
The farmer
It is our main objective to breed new and improved varieties for the farmers, which also can meet the future challenges. Varieties with higher yield potential, robustness, good disease resistance, quality etc